Broadway Cheerleading Sales has been outfitting America's cheerleaders since 1924 (when it was first formed as Broadway Knitting Mills). Today, we design and manufacture a wide variety of custom knit wear, including corporate clothing, logo wear, character costumes, jackets, and cheerleading uniforms and accessories.

Our corporate clients include Vons, Bank of America, Disney, and many of Hollywood's biggest film studios. Our cheer clients include college, high school, pop warner, and all-star squads throughout America, Europe and Asia.

In 1998, Broadway Cheerleading Sales merged with Albion Knitting Mills, one of California's most respected cheerleading suppliers since 1923. Since 1953, Albion has also specialized in designing and manufacturing America's finest Award Jackets. Our jackets are famous for fit, as well as detailed hand craftsmanship. The synergy created by combining the talents and expertise of these two veteran companies makes Broadway Cheerleading the most capable custom crafted uniform company in America. From a single cheer uniform, to an order for thousands of logo wear items, we can do it all! Headquartered in Los Angeles' historic Garment District, all of our custom crafted garments are designed and manufactured in the United States. This wealth of manufacturing and service experience means our clients enjoy top quality products and personalized service!

Broadway Cheerleading is well known for custom crafted quality, and personalized service. Our cheer clients appreciate the friendly, knowledgeable year-round service they receive from our Sales Representatives and Customer Service Team. Broadway Cheerleading's sales staff includes current and former high school, collegiate, and professional cheerleaders, coaches, and advisors. Our reps don't just make sales--they develop relationships. Over 85% of our cheer business is from repeat customers. Broadway Cheerleading has achieved this success for over 94 years through our commitment to client satisfaction. Our ability to custom craft your unique cheer uniform is limited only by your imagination. Our custom cheer clients are individually fitted by a sales rep, who then coordinates the manufacturing of your garments with the employees who actually sew the garments. Or, if you prefer, select from our cutting edge catalog designs, each crafted with classic workmanship and use our custom options to create your own unique uniform.

From design, to fitting, to manufacture, to delivery, and afterwards, Broadway Cheerleading sales reps and customer service team are here to help, encourage, and support our clients. Please contact us if you have questions about our cheer products or any of our custom crafted costuming capabilities.

Who wears Broadway Cheerleading uniforms? Here is a brief listing of our current clients:

High Schools: California - Baldwin Park, Buchanan, California, Campbell Hall, Canandaigua Academy (NY), Canyon Springs, Carondelet, Clovis, Clovis West, Crenshaw, Crespi, Diamond Bar, Don Lugo, Gloucester Catholic (NJ), Granada Hills, Harvard-Westlake, Hoover, Kingsburg, La Canada, Millikan, Oak Hills, Pinole Valley, Monte Vista, Palos Verdes Peninsula, Schurr, Sultana, St. Francis, Sunny Hills, Tesoro, Trabuco Hills, Verdugo Hills, Yorba Linda.

Universities: Azusa Pacific University, Fresno Pacific University, UC Berkeley, UCLA, USC, UCSB, University of Nebraska, University of Notre Dame, Washington State University.

All-Stars: Clovis United (CA), Supernova (CA), Xtreme Cheer (CA), Pumas (TX).

Professional Teams: MLB Angels Strike Force, Inland Empire 66ERS

You Have Seen Broadway Uniforms & Costumes In . . .

Movies: American Beauty, Austin Powers 2, Charlie’s Angels 2, Coach Carter, Cinderella Man, The Express, Fat Albert, The Great Debaters, Fences, Forest Gump, Freedom Writers, Halloween, Hancock, High School Musical, Inception, Indiana Jones (Kingdom of the Crystal Skull), Jeepers Creepers 2, Ladykillers, Leatherheads, Legally Blonde, Little Fockers, Man On Fire, Norbit, Spiderman (2012), Starsky & Hutch, “17”, The Soloist, Stuck On You, Water for Elephants, We Are Marshall, Yes Man.
TV: American Dreams, The Big Bang Theory, Battle of the Sexes, Boston Public, Charmed, Cracking Up, CSI, The Doctors, Disney Channel, Freaks & Geeks, Ghost Whisperer, Glee, Hellcats, Liv & Maddie, Malcolm In The Middle, Moesha, Nickelodeon, That 70’s Show, Red Band Society, The Haunted Hathaways, Heroes Reborn, Kirby Buckets, Walk the Prank
Videos/Tours: Madonna, Mya, Lauren Hill, Outkast, Kanye West, Lady Gaga, Iggy Azalea.
Theatre: Stars On Ice, Princess Cruises, Crystal Cruises, Grease, Movin’ Out-Broadway Production.
Character Costumes: Disneyland, Disney World, Universal Studios, Six Flags.
Commercials: GT Bicycles, Kmart, Honda.